H, W, Q = map(int, input().split()) min_y = dict() # Key: X-coordinate, Value: minimum Y encountered processed_count = 0 sum_valid = 0 for _ in range(Q): Y, X = map(int, input().split()) if X in min_y: current_min = min_y[X] if Y < current_min: sum_valid += (Y - 1) - (current_min - 1) min_y[X] = Y else: sum_valid += (Y - 1) processed_count += 1 min_y[X] = Y total = (W - processed_count) * H + sum_valid print(total)