use std::io::{stdin, Read, StdinLock};
use std::str::FromStr;
use std::iter::FromIterator;

fn main() {
    let cin = stdin();
    let mut scan = Scanner::new(cin.lock());
    let mut n = scan.chars();
    n.reverse();
    let mut ret = 0;
    let mut cnt_1 = 0;
    for i in 0..n.len() {
        if n[i] == '1' {
            cnt_1 += 1;
        } else {
            if cnt_1 >= 2 {
                cnt_1 = 1;
                ret += 1;
            } else if cnt_1 == 1 {
                cnt_1 = 0;
                ret += 1;
            }
        }
    }
    if cnt_1 >= 2 {
        ret += 2;
    } else if cnt_1 == 1 {
        ret += 1;
    }
    println!("{}", ret);
}

// region template
#[allow(dead_code)]
fn iu(i: i64) -> usize { i as usize }

#[allow(dead_code)]
fn ui(i: usize) -> i64 { i as i64 }

#[allow(dead_code, deprecated)]
fn join<T: std::fmt::Display>(slice: &[T], sep: &str) -> String {
    let strings = slice.iter().map(|t| format!("{}", t)).collect::<Vec<_>>();
    strings.connect(sep)
}

#[allow(dead_code)]
fn arr<'a, S, T>(n: usize, mut f: S) -> Vec<T> where S: FnMut(usize) -> T + 'a {
    (0..n).map(|i| f(i)).collect::<Vec<T>>()
}

#[allow(dead_code)]
fn alt<S, T>(v: Vec<S>) -> T where T: FromIterator<S> {
    v.into_iter().collect::<T>()
}

#[allow(dead_code)]
fn dup<S, T>(v: &[S]) -> T where T: FromIterator<S>, S: Clone {
    v.iter().cloned().collect::<T>()
}

struct Scanner<'a> {
    cin: StdinLock<'a>,
}

#[allow(dead_code)]
impl<'a> Scanner<'a> {
    fn new(cin: StdinLock<'a>) -> Scanner<'a> {
        Scanner { cin: cin }
    }

    fn read1<T: FromStr>(&mut self) -> Option<T> {
        let token = self.cin.by_ref().bytes().map(|c| c.unwrap() as char)
            .skip_while(|c| c.is_whitespace())
            .take_while(|c| !c.is_whitespace())
            .collect::<String>();
        token.parse::<T>().ok()
    }

    fn read<T: FromStr>(&mut self) -> T {
        self.read1().unwrap()
    }

    fn readn<T: FromStr>(&mut self, n: usize) -> Vec<T> {
        (0..n).map(|_| self.read::<T>()).collect()
    }

    fn chars(&mut self) -> Vec<char> {
        self.read::<String>().chars().collect()
    }
}
// endregion