#define _USE_MATH_DEFINES
#include <bits/stdc++.h>
using namespace std;
#define FOR(i,m,n) for(int i=(m);i<(n);++i)
#define REP(i,n) FOR(i,0,n)
#define ALL(v) (v).begin(),(v).end()
using ll = long long;
const int INF = 0x3f3f3f3f;
const ll LINF = 0x3f3f3f3f3f3f3f3fLL;
const double EPS = 1e-8;
const int MOD = 1000000007;
// const int MOD = 998244353;
const int dy[] = {1, 0, -1, 0}, dx[] = {0, -1, 0, 1};
const int dy8[] = {1, 1, 0, -1, -1, -1, 0, 1}, dx8[] = {0, -1, -1, -1, 0, 1, 1, 1};
template <typename T, typename U> inline bool chmax(T &a, U b) { return a < b ? (a = b, true) : false; }
template <typename T, typename U> inline bool chmin(T &a, U b) { return a > b ? (a = b, true) : false; }
struct IOSetup {
  IOSetup() {
    cin.tie(nullptr);
    ios_base::sync_with_stdio(false);
    cout << fixed << setprecision(20);
  }
} iosetup;

int main() {
  int n, m; cin >> n >> m;
  vector<vector<int>> a(n, vector<int>(m)); REP(i, n) REP(j, m) cin >> a[i][j];
  vector<int> cnt(m, 0);
  REP(i, n) REP(j, m) cnt[j] += a[i][j];
  ll ans = 0;
  REP(i, m) ans -= cnt[i] * cnt[i];
  vector<ll> val(n);
  REP(i, n) REP(j, m) val[i] += 2 * cnt[j] * a[i][j];
  sort(ALL(val), greater<ll>());
  for (int i = 0; i < n; i += 2) ans += val[i];
  cout << ans << '\n';
  return 0;
}