import java.io.IOException; import java.io.InputStream; import java.util.Arrays; import java.util.NoSuchElementException; public class Main{ public static void main(String[] args) { new Main().run(); } // (S-x)^2-x^2=S^2-2Sx=S(S-x)-Sx void run() { FastScanner sc=new FastScanner(); int n=sc.nextInt(); int m=sc.nextInt(); int[][] A=new int[n][m]; long[] S=new long[m]; for (int i=0;i<n;++i) { for (int j=0;j<m;++j) { A[i][j]=sc.nextInt(); S[j]+=A[i][j]; } } long[] v=new long[n]; for (int i=0;i<n;++i) { for (int j=0;j<m;++j) v[i]+=S[j]*A[i][j]; } Arrays.sort(v); long ans=0; for (int i=0;i<n;++i) { if (i%2==0) ans+=v[n-1-i]; else ans-=v[n-1-i]; } System.out.println(ans); } void tr(Object...objects) {System.out.println(Arrays.deepToString(objects));} } class FastScanner { private final InputStream in = System.in; private final byte[] buffer = new byte[1024]; private int ptr = 0; private int buflen = 0; private boolean hasNextByte() { if (ptr < buflen) { return true; }else{ ptr = 0; try { buflen = in.read(buffer); } catch (IOException e) { e.printStackTrace(); } if (buflen <= 0) { return false; } } return true; } private int readByte() { if (hasNextByte()) return buffer[ptr++]; else return -1;} private static boolean isPrintableChar(int c) { return 33 <= c && c <= 126;} public boolean hasNext() { while(hasNextByte() && !isPrintableChar(buffer[ptr])) ptr++; return hasNextByte();} public String next() { if (!hasNext()) throw new NoSuchElementException(); StringBuilder sb = new StringBuilder(); int b = readByte(); while(isPrintableChar(b)) { sb.appendCodePoint(b); b = readByte(); } return sb.toString(); } public long nextLong() { if (!hasNext()) throw new NoSuchElementException(); long n = 0; boolean minus = false; int b = readByte(); if (b == '-') { minus = true; b = readByte(); } if (b < '0' || '9' < b) { throw new NumberFormatException(); } while(true){ if ('0' <= b && b <= '9') { n *= 10; n += b - '0'; }else if(b == -1 || !isPrintableChar(b)){ return minus ? -n : n; }else{ throw new NumberFormatException(); } b = readByte(); } } public int nextInt() { long nl = nextLong(); if (nl < Integer.MIN_VALUE || nl > Integer.MAX_VALUE) throw new NumberFormatException(); return (int) nl; } public double nextDouble() { return Double.parseDouble(next());} }