using System;
using System.Collections.Generic;
using System.Collections;
using System.Collections.Specialized;
using System.Linq;
using System.Text;
using System.IO;
using System.Reflection;
using static System.Math;
using System.Numerics;
//using nint=System.Int32;
static class Program{
	const int mod=(int)1e9+7;
	const double eps=1e-11;
	static void Main(){
		Sc sc=new Sc();
		var t="00"+sc.S;
		var a=new int[t.Length];
		int ans=0;
		for(int i = t.Length-1;i>0;i--) {a[i]+=t[i]-'0';}
		for(int i = t.Length-1;i>0;i--) {
			if(a[i]==2){a[i-1]++;}
			else if(a[i]==1){
				if(a[i-1]==1){a[i-1]++;ans++;}
				else{ans++;}
			}
		}
		Console.WriteLine("{0}",ans);
	}
}

public class Sc{
	public int I{get{return int.Parse(Console.ReadLine());}}
	public long L{get{return long.Parse(Console.ReadLine());}}
	public double D{get{return double.Parse(Console.ReadLine());}}
	public string S{get{return Console.ReadLine();}}
	public int[] Ia{get{return Array.ConvertAll(Console.ReadLine().Split(),int.Parse);}}
	public long[] La{get{return Array.ConvertAll(Console.ReadLine().Split(),long.Parse);}}
	public double[] Da{get{return Array.ConvertAll(Console.ReadLine().Split(),double.Parse);}}
	public string[] Sa{get{return Console.ReadLine().Split();}}
	public object[] Oa{get{return Console.ReadLine().Split();}}
	public int[] Ia2{get{return Array.ConvertAll(("0 "+Console.ReadLine()+" 0").Split(),int.Parse);}}
	public int[] Ia3(string a,string b){return Array.ConvertAll((a+Console.ReadLine()+b).Split(),int.Parse);}
	public long[] La2{get{return Array.ConvertAll(("0 "+Console.ReadLine()+" 0").Split(),long.Parse);}}
	public long[] La3(string a,string b){return Array.ConvertAll((a+Console.ReadLine()+b).Split(),long.Parse);}
	public double[] Da2{get{return Array.ConvertAll(("0 "+Console.ReadLine()+" 0").Split(),double.Parse);}}
	public double[] Da3(string a,string b){return Array.ConvertAll((a+Console.ReadLine()+b).Split(),double.Parse);}
	public T[] Arr<T>(int n,Func<T> f){var a=new T[n];for(int i=0;i<n;i++){a[i]=f();}return a;}
	public T[] Arr<T>(int n,Func<int,T> f){var a=new T[n];for(int i=0;i<n;i++){a[i]=f(i);}return a;}
	public T[] Arr<T>(int n,Func<string[],T> f){var a=new T[n];for(int i=0;i<n;i++){a[i]=f(Console.ReadLine().Split());}return a;}
	public T[] Arr<T>(int n,Func<int,string[],T> f){var a=new T[n];for(int i=0;i<n;i++){a[i]=f(i,Console.ReadLine().Split());}return a;}
}