#pragma region
#define _USE_MATH_DEFINES
#include <iostream>
#include <string>
#include <algorithm>
#include <cmath>
#include <cstdlib>
#include <vector>
#include <map>
#include <queue>
#include <stack>
#include <set>
#include <list>
#include <iomanip>
#include <cstdint>
#include <bitset>
#include <sstream>
#include <regex>
#include <fstream>
#include <array>
#include <atcoder/all>

using namespace atcoder;
//using mint = modint1000000007;
using mint = modint998244353;
//using mint = modint;
using namespace std;
typedef long long ll;
using vi = vector<int>;
using vvi = vector<vi>;
using vl = vector<ll>;
using vvl = vector<vl>;
using pint = pair<int, int>;
using pll = pair<ll, ll>;
//#define rep(i, s, e) for (int(i) = (s); (i) < (e); ++(i))
#define rep(i, e) for (int(i) = 0; (i) < (e); ++(i))
#define rrep(i, s) for (int(i) = (s) - 1; (i) >= 0; --(i))
#define all(x) x.begin(),x.end()
#define rall(x) x.rbegin(),x.rend()

#pragma region UnionFind
struct UnionFind
{
	vector<int> par;

	UnionFind(int n) : par(n, -1) {}
	void init(int n) { par.assign(n, -1); }

	int root(int x)
	{
		if (par[x] < 0) return x;
		else return par[x] = root(par[x]);
	}

	bool issame(int x, int y)
	{
		return root(x) == root(y);
	}

	bool merge(int x, int y)
	{
		x = root(x); y = root(y);
		if (x == y) return false;
		if (par[x] > par[y]) swap(x, y);
		par[x] += par[y];
		par[y] = x;
		return true;
	}

	int size(int x)
	{
		return -par[root(x)];
	}
};
#pragma endregion
#pragma region GCD
ll gcd(ll a, ll b)
{
	if (b == 0)return a;
	return gcd(b, a % b);
}
#pragma endregion
#pragma region LCM
ll lcm(ll a, ll b)
{
	return a / gcd(a, b) * b;
}
#pragma endregion
#pragma region chmin
template<class T> inline bool chmin(T& a, T b)
{
	if (a > b)
	{
		a = b;
		return true;
	}
	return false;
}
#pragma endregion
#pragma region chmax
template<class T> inline bool chmax(T& a, T b)
{
	if (a < b)
	{
		a = b;
		return true;
	}
	return false;
}
#pragma endregion
#pragma region グリッド内チェック
bool out(int x, int y, int h, int w)
{
	if (x < 0 || h <= x || y < 0 || w <= y)return true;
	else return false;
}
#pragma endregion
#pragma region Dijkstra
vl dijkstra(vector<vector<pair<int, ll>>> v, int s)
{
	ll INF = 1e18;
	int MAX = 1e6;
	vl res(MAX, INF);
	priority_queue<pair<ll, int>, vector<pair<ll, int>>, greater<pair<ll, int>>> q;
	q.push({ 0,s });
	while (!q.empty())
	{
		int now;
		ll d;
		tie(d, now) = q.top();
		q.pop();
		if (!chmin(res[now], d))continue;
		for (auto p : v[now])
		{
			int next;
			ll c;
			tie(next, c) = p;
			if (res[next] <= res[now] + c)continue;
			q.push({ res[now] + c,next });
		}
	}
	return res;
}
#pragma endregion
#pragma endregion


int main()
{
	int n, m; cin >> n >> m;	
	vl v(n);
	rep(i, n)
	{
		ll sum = 0;
		rep(j, m)
		{
			ll a; cin >> a;
			sum += a;
		}
		v[i] = sum;
	}
	ll INF = 1e18;
	vvl dp(n + 1, vl(n + 1, -INF));
	dp[0][0] = 0;
	rep(i, n)rep(j, n)
	{
		if (dp[i][j] == -INF)continue;
		chmax(dp[i + 1][j], dp[i][j]);
		chmax(dp[i + 1][j + 1], dp[i][j] + v[i] * (j % 2 ? -1 : 1));
	}
	ll res = 0;
	rep(i, n)chmax(res, dp[n][i + 1]);
	cout << res << endl;
}