#define _USE_MATH_DEFINES
#include "bits/stdc++.h"
using namespace std;
#define FOR(i,j,k) for(int (i)=(j);(i)<(int)(k);++(i))
#define rep(i,j) FOR(i,0,j)
#define each(x,y) for(auto &(x):(y))
#define mp make_pair
#define MT make_tuple
#define all(x) (x).begin(),(x).end()
#define debug(x) cout<<#x<<": "<<(x)<<endl
#define smax(x,y) (x)=max((x),(y))
#define smin(x,y) (x)=min((x),(y))
#define MEM(x,y) memset((x),(y),sizeof (x))
#define sz(x) (int)(x).size()
#define RT return
using ll = long long;
using pii = pair<int, int>;
using vi = vector<int>;
using vll = vector<ll>;

void solve() {
    int N, M;
    cin >> N >> M;

    vll S(M);
    vector<vll> A(N, vll(M));
    rep(i, N) {
        rep(j, M) {
            cin >> A[i][j];
            S[j] += A[i][j];
        }
    }

    vll T(N);
    rep(i, N) {
        rep(j, M) {
            T[i] += S[j] * A[i][j] * 2;
        }
    }
    sort(T.rbegin(), T.rend());
    ll ans = 0;
    rep(i, N) {
        if (i % 2 == 0) {
            ans += T[i];
        }
    }

    rep(i, M) {
        ans -= S[i] * S[i];
    }
    cout << ans << endl;
}

int main() {
    ios::sync_with_stdio(false);
    cin.tie(0);
    cout << fixed << setprecision(15);
    solve();
    return 0;
}