#include <bits/stdc++.h>
#pragma GCC optimize("Ofast")
#define _GLIBCXX_DEBUG
using namespace std;
using std::cout;
using std::cin;
using std::endl;
using ll=long long;
using ld=long double;
ll ILL=1167167167167167167;
const int INF=2100000000;
const ll mod=998244353;
#define rep(i,a) for (ll i=0;i<a;i++)
#define all(p) p.begin(),p.end()
template<class T> using _pq = priority_queue<T, vector<T>, greater<T>>;
template<class T> ll LB(vector<T> &v,T a){return lower_bound(v.begin(),v.end(),a)-v.begin();}
template<class T> ll UB(vector<T> &v,T a){return upper_bound(v.begin(),v.end(),a)-v.begin();}
template<class T> bool chmin(T &a,const T &b){if(a>b){a=b;return 1;}else return 0;}
template<class T> bool chmax(T &a,const T &b){if(a<b){a=b;return 1;}else return 0;}
template<class T> void So(vector<T> &v) {sort(v.begin(),v.end());}
template<class T> void Sore(vector<T> &v) {sort(v.begin(),v.end(),[](T x,T y){return x>y;});}
void yneos(bool a){if(a) cout<<"Yes\n"; else cout<<"No\n";}



void solve();
// oddloop
int main() {
	ios::sync_with_stdio(false);
	cin.tie(nullptr);
	
	int t=1;
	//cin>>t;
	rep(i,t) solve();
}

void solve(){
	ll A,B,N;
	cin>>A>>B>>N;
	ll ans=ILL;
	if(N==1){
		cout<<"0\n";
		return ;
	}
	rep(i,40){
		rep(j,i){
			ll D=N-1;
			ll X=i/(j+1);
			ll b=i%(j+1);
			rep(k,j+1){
				if(k<b){
					D/=(X+2);
				}else D/=(X+1);
			}
			if(D==0){
			//	cout<<i<<" "<<j<<"\n";
				chmin(ans,B*i+A*j);
				break;
			}
		}
	}
	cout<<ans+A<<"\n";
}