#include <bits/stdc++.h>
using namespace std;
#include <atcoder/all>
using namespace atcoder;

#define int long long
// #define endl "\n"

#pragma GCC optimize("-O3")

void solve();

typedef long long ll;
typedef unsigned long long ull;
typedef double db;
typedef long double ld;
typedef pair<int, int> pi;
typedef pair<int, pair<int, int>> pip;
typedef vector<int> vi;
typedef vector<double> vd;
typedef vector<bool> vb;
typedef vector<string> vs;
typedef vector<char> vc;
typedef vector<pair<int, int>> vp;
typedef vector<vector<int>> vvi;
typedef vector<vector<double>> vvd;
typedef vector<vector<bool>> vvb;
typedef vector<vector<string>> vvs;
typedef vector<vector<char>> vvc;
typedef vector<vector<pair<int, int>>> vvp;
typedef vector<vector<vector<int>>> vvvi;
typedef vector<vector<vector<vector<int>>>> vvvvi;
template <typename T>
using vv = vector<vector<T>>;
template <typename T>
using vvv = vector<vector<vector<T>>>;
template <typename T>
using vvvv = vector<vector<vector<vector<T>>>>;
template <typename T>
using pq = priority_queue<T>;
template <typename T>
using pqg = priority_queue<T, vector<T>, greater<T>>;

#define _PI 3.14159265358979323846
#define _E 2.7182818284590452354
#define fi first
#define se second
#define mset multiset
#define uset unordered_set
#define umap unordered_map
#define pb push_back
#define eb emplace_back
#define mp make_pair
#define td typedef
#define elif else if
#define ifnot(x) if(!(x))
#define all(obj) (obj).begin(), (obj).end()
#define rall(obj) (obj).rbegin(), (obj).rend()
#define sumv(a) accumulate(all(a), 0LL)
#define lb(v, a) (lower_bound(begin(v), end(v), a) - begin(v))
#define ub(v, a) (upper_bound(begin(v), end(v), a) - begin(v))
#define inr(x, l, r) (l <= x && x < r)
#define cbit(x) __builtin_popcountll(x)
#define topbit(t) (t == 0 ? -1 : 63 - __builtin_clzll(t))
#define botbit(t) (t == 0 ? 64 : __builtin_ctzll(t))
#define gbit(msk, i) ((msk) >> (i)&1)
#define mask(x) ((1LL << (x)) - 1)

#define rep1(a) for(int i = 0; i < (int)a; i++)
#define rep2(i, a) for(int i = 0; i < (int)a; i++)
#define rep3(i, a, b) for(int i = a; i < (int)b; i++)
#define rep4(i, a, b, c) for(int i = a; i < (int)b; i += c)
#define overload4(a, b, c, d, e, ...) e
#define rep(...) overload4(__VA_ARGS__, rep4, rep3, rep2, rep1)(__VA_ARGS__)
#define rrep1(n) for(ll i = n; i--;)
#define rrep2(i, n) for(ll i = n; i--;)
#define rrep3(i, a, b) for(ll i = b; i-- > (a);)
#define rrep4(i, a, b, c) \
    for(ll i = (a) + ((b) - (a)-1) / (c) * (c); i >= (a); i -= c)
#define rrep(...) \
    overload4(__VA_ARGS__, rrep4, rrep3, rrep2, rrep1)(__VA_ARGS__)
#define fore1(i, a) for(auto &&i : a)
#define fore2(x, y, a) for(auto &&[x, y] : a)
#define fore3(x, y, z, a) for(auto &&[x, y, z] : a)
#define fore(...) overload4(__VA_ARGS__, fore3, fore2, fore1)(__VA_ARGS__)

istream &operator>>(istream &is, modint998244353 &a) {
    long long v;
    is >> v;
    a = v;
    return is;
}
ostream &operator<<(ostream &os, const modint998244353 &a) {
    return os << a.val();
}
istream &operator>>(istream &is, modint1000000007 &a) {
    long long v;
    is >> v;
    a = v;
    return is;
}
ostream &operator<<(ostream &os, const modint1000000007 &a) {
    return os << a.val();
}
template <class T, class U>
istream &operator>>(istream &is, pair<T, U> &p) {
    is >> p.first >> p.second;
    return is;
}
template <class T, class U>
ostream &operator<<(ostream &os, const pair<T, U> &p) {
    os << p.first << "," << p.second;
    return os;
}
template <class T>
ostream &operator<<(ostream &s, set<T> P) {
    fore(it, P) {
        s << it << " ";
    }
    return s;
}
template <class T1, class T2>
ostream &operator<<(ostream &s, map<T1, T2> P) {
    fore(x, y, P) {
        s << "<" << x << "->" << y << "> ";
    }
    return s;
}
template <class T>
ostream &operator<<(ostream &s, multiset<T> P) {
    fore(it, P) {
        s << it << " ";
    }
    return s;
}
template <class T>
ostream &operator<<(ostream &s, unordered_set<T> P) {
    fore(it, P) {
        s << it << " ";
    }
    return s;
}
template <class T1, class T2>
ostream &operator<<(ostream &s, unordered_map<T1, T2> P) {
    fore(x, y, P) {
        s << "<" << x << "->" << y << "> ";
    }
    return s;
}
template <class T>
istream &operator>>(istream &is, vector<T> &v) {
    for(auto &e : v) is >> e;
    return is;
}
template <class T>
ostream &operator<<(ostream &os, const vector<T> &v) {
    for(auto &e : v) os << e << ' ';
    return os;
}
template <class T>
ostream &operator<<(ostream &os, const vector<vector<T>> &v) {
    for(auto &e : v) {
        for(auto &c : e) os << c << ' ';
        os << endl;
    }
    return os;
}
template <class T>
vector<T> &operator++(vector<T> &v) {
    for(auto &e : v) e++;
    return v;
}
template <class T>
vector<T> operator++(vector<T> &v, signed) {
    auto res = v;
    for(auto &e : v) e++;
    return res;
}
template <class T>
vector<T> &operator--(vector<T> &v) {
    for(auto &e : v) e--;
    return v;
}
template <class T>
vector<T> operator--(vector<T> &v, signed) {
    auto res = v;
    for(auto &e : v) e--;
    return res;
}

// debug methods
// usage: debug(x,y);
#define CHOOSE(a) CHOOSE2 a
#define CHOOSE2(a0, a1, a2, a3, a4, x, ...) x
#define debug_1(x1) cout << #x1 << ": " << x1 << endl
#define debug_2(x1, x2) \
    cout << #x1 << ": " << x1 << ", " #x2 << ": " << x2 << endl
#define debug_3(x1, x2, x3)                                                 \
    cout << #x1 << ": " << x1 << ", " #x2 << ": " << x2 << ", " #x3 << ": " \
         << x3 << endl
#define debug_4(x1, x2, x3, x4)                                             \
    cout << #x1 << ": " << x1 << ", " #x2 << ": " << x2 << ", " #x3 << ": " \
         << x3 << ", " #x4 << ": " << x4 << endl
#define debug_5(x1, x2, x3, x4, x5)                                         \
    cout << #x1 << ": " << x1 << ", " #x2 << ": " << x2 << ", " #x3 << ": " \
         << x3 << ", " #x4 << ": " << x4 << ", " #x5 << ": " << x5 << endl
#ifdef _DEBUG
#define debug(...)                                                        \
    CHOOSE((__VA_ARGS__, debug_5, debug_4, debug_3, debug_2, debug_1, ~)) \
    (__VA_ARGS__)
#else
#define debug(...)
#endif

void out() {
    cout << endl;
}
template <class T>
void out(const T &a) {
    cout << a;
    cout << endl;
}
template <class T, class... Ts>
void out(const T &a, const Ts &...b) {
    cout << a;
    (cout << ... << (cout << ' ', b));
    cout << endl;
}
struct fast_ios {
    fast_ios() {
        cin.tie(nullptr);
        ios::sync_with_stdio(false);
        cout << fixed << setprecision(12);
    };
} fast_ios_;

struct RandomNumberGenerator {
    mt19937 mt;

    RandomNumberGenerator()
        : mt(chrono::steady_clock::now().time_since_epoch().count()) {}

    long long operator()(long long a, long long b) {  // [a, b)
        uniform_int_distribution<long long> dist(a, b - 1);
        return dist(mt);
    }

    long long operator()(long long b) {  // [0, b)
        return (*this)(0, b);
    }

    long long operator()() {
        return (*this)(0, 1LL << 60);
    }

    double operator[](double a) {
        return (double)(*this)(0, 1LL << 60) / (1LL << 60) * a;
    }
} rnd;

clock_t start_time = clock();
double now_time() {
    clock_t end_time = clock();
    return (double)(end_time - start_time) / CLOCKS_PER_SEC;
}

vector<int> vec(int a, int x) {
    return vector<int>(a, x);
}
vector<vector<int>> vec(int a, int b, int x) {
    return vector<vector<int>>(a, vec(b, x));
}
vector<vector<vector<int>>> vec(int a, int b, int c, int x) {
    return vector(a, vec(b, c, x));
}
vector<vector<vector<vector<int>>>> vec(int a, int b, int c, int d, int x) {
    return vector(a, vec(b, c, d, x));
}
vector<vector<vector<vector<vector<int>>>>> vec(int a, int b, int c, int d,
                                                int e, int x) {
    return vector(a, vec(b, c, d, e, x));
}
void input_graph(vector<vector<int>> &g, int m = -1, int bidirected = true) {
    if(m == -1) m = g.size() - 1;
    for(int i = 0; i < m; i++) {
        int u, v;
        cin >> u >> v;
        u--;
        v--;
        g[u].push_back(v);
        if(bidirected) g[v].push_back(u);
    }
}
vector<int> iota(int n, int s = 0) {
    vi a(n);
    iota(a.begin(), a.end(), s);
    return a;
}
template <class T>
void sort(vector<T> &v) {
    sort(all(v));
}
template <class T>
void rsort(vector<T> &v) {
    sort(rall(v));
}
template <class T>
void reverse(T &v) {
    reverse(all(v));
}
template <class T>
auto max(const T &a) {
    return *max_element(all(a));
}
template <class T>
auto min(const T &a) {
    return *min_element(all(a));
}
long long max(signed x, long long y) {
    return max((long long)x, y);
}
long long max(long long x, signed y) {
    return max(x, (long long)y);
}
long long min(signed x, long long y) {
    return min((long long)x, y);
}
long long min(long long x, signed y) {
    return min(x, (long long)y);
}
template <class T, class S>
bool chmax(T &a, const S &b) {
    if(a < (T)b) {
        a = (T)b;
        return 1;
    }
    return 0;
}
template <class T, class S>
bool chmin(T &a, const S &b) {
    if((T)b < a) {
        a = (T)b;
        return 1;
    }
    return 0;
}
template <class T>
vector<T> uniq(vector<T> v) {
    sort(v.begin(), v.end());
    v.erase(unique(v.begin(), v.end()), v.end());
    return v;
}
template <class T>
vector<T> compress(vector<T> v) {
    vector<T> v2(v.size());
    v2 = v;
    sort(v.begin(), v.end());
    v.erase(unique(v.begin(), v.end()), v.end());

    for(int i = 0; i < (int)v2.size(); i++) {
        v2[i] = lower_bound(v.begin(), v.end(), v2[i]) - v.begin();
    }
    return v2;
}
template <typename T>
vector<T> acc0(vector<T> &v) {
    vector<T> res(v.size());
    if((int)v.size() == 0) return res;
    res[0] = v[0];
    for(int i = 1; i < (int)v.size(); i++) {
        res[i] = res[i - 1] + v[i];
    }
    return res;
}
template <typename T>
vector<T> acc1(vector<T> &v) {
    vector<T> res(v.size() + 1);
    for(int i = 0; i < (int)v.size(); i++) {
        res[i + 1] = res[i] + v[i];
    }
    return res;
}
template <typename T>
vector<vector<T>> acc0(vector<vector<T>> v) {
    int h = v.size(), w = v[0].size();
    for(int i = 0; i < h; i++) {
        for(int j = 1; j < w; j++) {
            v[i][j] += v[i][j - 1];
        }
    }
    for(int i = 1; i < h; i++) {
        for(int j = 0; j < w; j++) {
            v[i][j] += v[i - 1][j];
        }
    }
    return v;
}
template <typename T>
vector<vector<T>> acc1(vector<vector<T>> &v) {
    int h = v.size(), w = v[0].size();
    vector<vector<T>> res(h + 1, vector<T>(w + 1));
    for(int i = 0; i < h; i++) {
        for(int j = 0; j < w; j++) {
            res[i + 1][j + 1] = v[i][j] + res[i + 1][j];
        }
    }
    for(int i = 0; i < h; i++) {
        for(int j = 0; j < w; j++) {
            res[i + 1][j + 1] += res[i][j + 1];
        }
    }
    return res;
}
long long exp(long long x, int n) {
    long long res = 1;
    while(n > 0) {
        if(n & 1) res = res * x;
        x = x * x;
        n >>= 1;
    }
    return res;
}
constexpr long long two(int n) {
    return 1LL << n;
}
constexpr long long ten(int n) {
    return n == 0 ? 1 : ten(n - 1) * 10;
}
int countDigits(long long n) {
    string tmp = to_string(n);
    return (int)tmp.size();
}
long long sq(long long n) {
    return n * n;
}
long long ceil(long long x, long long y) {
    return (x + y - 1) / y;
}
long long floor(long long x, long long y) {
    return (y < 0 ? floor(-x, -y)
                  : (x > 0 ? x / y : x / y - (x % y == 0 ? 0 : 1)));
}
constexpr long long tri(long long n) {
    return n * (n + 1) / 2;
}
// l + ... + r
constexpr long long tri(long long l, long long r) {
    return (l + r) * (r - l + 1) / 2;
}
int ctoi(const char &c, const char start = '0') {
    return c - start;
}
int atoi(const char &c, const char start = 'a') {
    return c - start;
}
vector<int> ctoi(string &s, const char start = '0') {
    vector<int> res;
    for(auto &c : s) {
        int x = c - start;
        if(x < 0 || x >= 10) x = -1;
        res.push_back(x);
    }
    return res;
}
vector<int> atoi(string &s, const char start = 'a') {
    vector<int> res;
    for(auto &c : s) {
        int x = c - start;
        if(x < 0 || x >= 26) x = -1;
        res.push_back(x);
    }
    return res;
}
void yes() {
    cout << "Yes" << endl;
}
void no() {
    cout << "No" << endl;
}
void yesno(bool x) {
    if(x)
        yes();
    else
        no();
}
void err() {
    cout << -1 << endl;
}

int dx[] = {1, 0, -1, 0, 1, 1, -1, -1};
int dy[] = {0, 1, 0, -1, -1, 1, 1, -1};

long long inf = 1LL << 61;
double eps = 1e-9;

// long long mod = 67280421310721;
// using mint = static_modint<1000000009>;
// using mint = dynamic_modint<1000000009>;
// long long mod = 1000000007;
// using mint = modint1000000007;
long long mod = 998244353;
using mint = modint998244353;
typedef vector<mint> vm;
typedef vector<vector<mint>> vvm;
typedef vector<vector<vector<mint>>> vvvm;
////////////////////////////////////////////////////////////////////////////////////////////

////////////////////////////////////////////////////////////////////////////////////////////

signed main() {
    int testcase = 1;
    // cin >> testcase;
    for(int i = 0; i < testcase; i++) {
        solve();
    }
}

void solve() {
    string s;
    cin >> s;
    int n = s.size();

    fenwick_tree<int> bit1(n);
    fenwick_tree<int> bit2(n);

    rep(i, n) {
        if(s[i] == '0') bit1.add(i, 1);
        if(s[i] == '?') bit2.add(i, 1);
    }

    mint ans = 0;
    rep(i, n) {
        if(s[i] == '0') continue;

        int n1 = bit1.sum(0, i);
        int n2 = bit2.sum(0, i);
        mint s1;
        if(n2 == 0)
            s1 = n1;
        else
            s1 = mint{2}.pow(n2) * n1 + mint{2}.pow(n2 - 1) * n2;
        n1 = bit1.sum(i + 1, n);
        n2 = bit2.sum(i + 1, n);
        mint s2;
        if(n2 == 0)
            s2 = n1;
        else
            s2 = mint{2}.pow(n2) * n1 + mint{2}.pow(n2 - 1) * n2;

        ans += s1 * s2;
    }

    out(ans);
}